Monday, December 7, 2009

Sarah Palin vs. Newsweek

Sure, I know I’m late to the party here, but I meant to write about this at the time and just never got around to it. About three weeks ago, Sarah Palin was fuming over a photograph taken for the fitness magazine Runner’s World, ending up on the cover of Newsweek (see above). She claimed that the photograph, which featured her in a pair of running shorts, was blatant sexism by the magazine. In her own words: “The Runner's World magazine one-page profile for which this photo was taken was all about health and fitness - a subject to which I am devoted and which is critically important to this nation. The out-of-context Newsweek approach is sexist and oh-so-expected by now.” I have to admit I have to agree with her here, as context can imply worlds in a field where image is so important; especially since she’s unwillingly been elevated to an unlikely minor sex symbol since becoming nationally known. There’s even been a pornographic movie released “based on” her political career.

Perhaps much more relevant to this course as a whole is the fact that the photographer was contractually forbidden from selling those pictures to another magazine for a year. The photographer, named Brian Adams, could be in hot water for this breach of contract, and proves to be just one more example of the trend of members of the media trading in their journalistic integrity for sensationalism. Meanwhile, Adams is claiming he knew nothing of the sale to Newsweek, and Newsweek is claiming they “purchased the photo from an agency and were not aware of any issues with it.” For what it’s worth, they did credit Runner’s World right on the cover, but that doesn’t necessarily imply they knew of the exclusivity contract.

The Huffington Post
Daily Finance

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