Wednesday, December 16, 2009

Youtube and Vevo

So I, like most people on the internet, absolutely love YouTube. While there's an over abundance of preteen vloggers taping their opinions that no one cares about, there is still a wealth of music, movies, comedy and most random interviews you'd ever want, right at your fingertips. A few months ago, Youtube added commercials before their videos. Most people were pissed, but I had no problem with it. It was a pretty rare occurance and their server bill has to be astronomical. Recently however, the commercials have been a lot more common, especially when watching videos through their newest headache: Vevo.

Basically Vevo is a musical outlet for Youtube. Any music video you find on youtube will now be surrounded by a big ugly Vevo skin, and your video will be unwatchable. For whatever reason, it's a very unstable system, and videos have to rebuffer about every four seconds. While they claim this is due to heavy traffic and will be remedied, I find it extremely annoying that something Youtube never had a problem with is suddenly an issue. One of the reasons Vevo was started was to get rid of duplicate music videos. In and of itself, there's nothing wrong with that; it's just cleaning the crap off their already strained server load. While I'm ok with that, why the hell did I have to reinvent the wheel to do this instead of just clearing out youtube? Thus far, fan reaction to Vevo has been absolutely horrible, and they'll have to act quickly not to piss off the core of their clientele. Sure, Youtube is the main man in the realm of streaming video, they're not the only ones, and if Youtube doesn't do respond, the competition will be reaping the benefits.

To make matters even worse, apparently the whole mess was thanks to a suggestion from U2 singer Bono, a man I absolutely despise. Insult to injury.

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